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Isn't that Arches National Park?

The image in the header is in fact a shot of Arches National Park.

We liked the symbolism of this eastern Utah landmark for several reasons:

  • The formations in Arches are obviously of stone.
  • They are also some of the most dynamic naturally-occuring formations in the world. They are a reminder of how something beautiful may be coaxed of something stubborn. Software is rather similar at times.
  • The kinds of things people do while visiting Arches are frequently collaborative, satisfying efforts that are dangerously close to work—hiking, rafting, biking, et al.
  • As a national park, Arches is open and available to everyone.

These points together remind us of some of the thinking behind our company and so make the Arches image a fitting one for our public face.

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